Intertextuality: When a media text makes reference to another text that, on the surface, appears to be unique and distinct. E.G.
The big bang theory has reference to lord of the rings and star wars. Also, scary movie, south park and vampires suck each make a reference to other movies or TV programme/serial.
Representation: The construction in any media of aspects of 'reality' such as people, places, objects, events, cultural, identities and other abstract concepts. Such representations may be in speech or writing as well as still or moving pictures.
In 1997 a man called HALL described 3 approaches to representation:
- Reflective: Which deals wit ha view of meaning about the representation which is somewhere out there in out social reality.
- Intentional: Which is concerned with the view of the creator/producer.
- Constructionist: Which is concerned with how representations are made through language, including visual codes.
 Here are a few examples of media intertexuality: Scary Movie 1 Scary Movie 2 Scary Movie 3 The Haunted House |
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